Hi, I'm Tyler Basu, a Content Creator & Marketing Strategist for software and online education businesses.
In a nutshell, I help digital product businesses achieve consistent growth using inbound marketing.
The back story...
I was born and raised in the city of Vancouver, Canada – arguably one of the most beautiful cities in the world. As a result of its beauty, Vancouver is also one of the most expensive cities in the world to live in. But to make a long story short, let’s just say I didn’t have the privilege of growing up in the nice part of town. Raised by a single mother, I went to high school just minutes from Vancouver’s downtown east side, the poorest postal code in all of Canada.
Shortly after graduating from high school, I read two books that had a tremendous impact on me and transformed my mentality moving forward. Those books were Rich Dad Poor Dad by Robert Kiyosaki, and Think And Grow Rich by Napoleon Hill. Collectively, those books sparked my interest in entrepreneurship and propelled me down a path of personal development.
My crash course in business (direct sales)
After spending a whopping 2 semesters in a business management program at a local college, I spent the next few years navigating the workforce, building relationships and accumulating the skills that I believed would enable me to succeed in business. Beginning with renovating houses, and moving on to network marketing, seminar promoting, financial planning, and trading currencies online, there wasn’t much that I wasn’t willing to try.
At the age of 20, I started working as a door-to-door sales rep for a local sales and marketing company. I spent the next 18 months building teams of salespeople in Vancouver, Toronto, and Ottawa before returning back to my hometown.
Full-time realtor, part-time content creator
After getting married, I pursued a career in real estate sales. In 2011, while completing a Diploma in Marketing & Professional Real Estate, I started my first blog, and in 2012 I set up a website called Chatting With Champions, which I used as a platform to reach out to entrepreneurs that I wanted to interview. I published the interviews on the website and used social media to start building an audience online.
At the end of 2013 (when I finally figured out what a podcast was) I launched the Chatting With Champions Podcast on iTunes. Over the next 2.5 years, while working full-time as a real estate agent, I used every spare moment I could to interview entrepreneurs for my podcast and create content online.
Using content to achieve rapid growth for a startup
By 2015 I had interviewed over 100 successful entrepreneurs for my podcast, written over 100 articles for my own blogs and other publications, and self-published my book Lifestyle Business Blueprint. It was during that period that I realized I had more passion for creating and marketing content online than I did for selling real estate.
Later that year, I left the real estate industry to focus on working with other entrepreneurs to create content and help build their brands online. This led to joining Thinkific, a fast-growing software company in the online education industry, as their Content Marketing Manager from 2016-2019.
During that period I managed the creation, publishing and promotion of hundreds of pieces of content, driving millions of visitors and views to Thinkific's website and other assets, tens of thousands of leads, and several thousand new users.
Help other entrepreneurs implementing profitable inbound marketing strategies
Since 2019 I've been working "behind the scenes" for other businesses, providing a combination of consulting and done-for-you services to help other entrepreneurs implement an inbound marketing strategy that drives consistent leads and sales for their business.
Over the past few years, I've had the privilege of sharing my insights on dozens of online publications and podcasts including Entrepreneur, Foundr, Influencive, Funnel Magazine, Conscious Millionaire, Nice Guys On Business, Create Your Own Life, and Publishing Profits.
Want some help to achieve consistent growth in your business?
If you'd like some help creating a marketing strategy that drives consistent growth for your business, I’d love to chat with you. Click here to request a free Marketing Strategy Assessment.
To your success,