Using content to grow a business
By 2015 I had interviewed over 100 successful entrepreneurs for my podcast, written over 100 articles for my own blogs and other publications, and self-published 3 books including Lifestyle Business Blueprint. It was during that period that I realized I had more passion for creating and marketing content online than I did for selling real estate.
Later that year, I left the real estate industry to focus on helping other entrepreneurs to focus exclusively on working with other entrepreneurs to create content and help build their brands online. This led to joining Thinkific, a fast-growing software company in the online education industry, as their Content Marketing Manager from 2016-2019.
During that period I managed the creation, publishing and promotion of hundreds of pieces of content, driving millions of visitors and views to Thinkific's website and other assets, tens of thousands of leads and several thousand new users.