Vancouver

East VancouverI was born and raised in the city of Vancouver, Canada – arguably one of the most beautiful cities in the world. As a result of its beauty, Vancouver is also one of the most expensive cities in the world to live in. But to make a long story short, let’s just say I didn’t have the privilege of growing up in the nice part of town. Raised by a single mother, I went to high school just minutes from Vancouver’s downtown east side, which I later learned is the poorest postal code in all of Canada. Fueled by ambition, I was determined to escape my circumstances as soon as possible.

At the age of 17 I read two books that had a tremendous impact on me and transformed my mentality moving forward. Those books were Rich Dad Poor Dad by Robert Kiyosaki, and Think And Grow Rich by Napoleon Hill. Collectively, those books sparked my interest in entrepreneurship and gave me the confidence to succeed. After high school I enrolled in a Business Management program at a nearby college. But after quickly becoming bored with the courses and eager to get some real world results, I dropped out after 2 semesters.

2010 Direct Sales OfficeI spent the next few years navigating the workforce, building relationships and accumulating the skills that I believed would enable me to become successful. From renovations, to network marketing, to seminar promoting, to financial planning, to retail sales, to trading currencies online… there wasn’t much that I wasn’t willing to do. By the age of 20 I was working as a door-to-door salesman for a local sales and marketing company. I spent the next 18 months building teams of salespeople in Vancouver, Toronto, and Ottawa before returning back to my hometown.

After returning to Vancouver I decided to pursue a career in real estate. While completing a diploma in marketing and professional real estate, I started publishing content online. I started my first blog in 2011, and in 2012 I created a website called Chatting With Champions. It was essentially just a blog, but I used it as a platform to reach out to entrepreneurs that I wanted to interview, and I would publish the recording of the interview on the blog.Tyler Basu

In the beginning of 2013 I wrote my first ebook, Sell Anything, and published it on Amazon’s Kindle platform. I promoted the book to my list of Chatting With Champions subscribers, and then the strangest thing happened… they downloaded it! It was in that precise moment that I realized the power of content marketing.

To my surprise, that first book I published actually did quite well. It climbed to the #1 spot on the bestsellers list in the Sales & Marketing category on Amazon and received several 5-star reviews. Perhaps more importantly, I got to experience what it was like to package some of my knowledge into a digital product and sell that product online.

Tyler BasuAt the end of 2013 (when I finally figured out what a podcast was) I launched the Chatting With Champions Podcast on iTunes. Over the next 2.5 years, while working full-time in real estate, I used every spare moment I could to write blog posts, do podcast interviews, and publish ebooks.

By 2015 I had interviewed over 100 successful entrepreneurs for my podcast, written over 100 articles for my own blogs and other websites, and published a few more books including Lifestyle Business Blueprint, which became a #1 Amazon Bestseller shortly after being released. It was during that period that I realized I had more passion for creating and marketing content online than I did for selling real estate.

In the summer of 2015, I decided to leave the real estate industry in order to launch Lifestyle Business Magazine, a digital magazine about lifestyle entrepreneurship. I also started a second podcast, the Lifestyle Business Magazine Podcast, which features my interviews with some of today’s most successful lifestyle entrepreneurs.

When I’m not interviewing entrepreneurs or writing articles for the magazine, you can find me helping other companies create and execute content marketing strategies to attract and retain their ideal clients. I created this website to make it easy for people to see what I’m up to, and to share some of the lessons I’m learning along the way (check out the articles on my blog).

If you’d like to chat with me, you can get in touch with me here.

Regards,
Tyler Basu Signature