5 Reasons Why Every Entrepreneur Should Have A Blog

5 Reasons Why Every Entrepreneur Should Have A Blog

We are living in a digital age. Information exists in incredible abundance and the internet is the vehicle that delivers that information to individuals all around the world. This affords entrepreneurs from all industries the opportunity to provide some of that information to consumers as they search for solutions to their problems using the internet.

Regardless of which industry you are in – whether in real estate, financial services, business coaching, or graphic design – one of the most effective ways to provide valuable information for prospects in your market is to have your own blog.

Here are 5 reasons why, as an entrepreneur, you should utilize the power of blogging to grow your business:

1. Your competitors probably don’t have one

Creating a blog from which to share information about yourself, your products or yours services is likely to give you an immediate competitive advantage. Many professional still depend mostly on face-to-face interactions or phone calls to prospect for new business. While these methods are still effective, as a professional in the digital age it is equally important to establish a presence online. A strong online presence – something a blog is instrumental in creating – will help you stand out from the hundreds, maybe thousands of others competing to serve the same market.

2. Potentials customers can find you

Each time you post relevant and valuable content on your blog, you give the major search engines more incentive to rank your articles in the top of their search results. This is called Search Engine Optimization (SEO). The job of a search engine is to present people with content that is most relevant to the keywords they use in their search. The more content you have on your blog (and the more specific keywords you have within that content), the more likely you are to appear at the top of your prospect’s search results.

Giving potential customers a way to find you is incredibly powerful. Instead of calling someone who may or may not need what you’re offering, these people find you precisely when they’re searching for the answers they seek. The fact that they are searching for specific information online proves that a need already exists. The content you share in your articles should help them solve that need.

[Tweet “Publishing helpful content on your #blog makes it easier for your target market to find you”]

3. You position yourself as an authority in your market/niche

The written word is very powerful. There is an immediate perception of authority of an individual who writes professional and helpful articles to serve their target audience. Most people are consumers of information, not producers of it. Becoming a producer is a sign of leadership, experience, wisdom, and credibility. By becoming the source of information, you position yourself as a thought leader in your market.

Once positioned as an authority, any recommendations that you make carry with them an increased level of validity. This enables you to recommend products or services that are most relevant and most helpful to your market. If you’ve done a good job of providing valuable content and educating your readers, they will trust your recommendations.

4. You can engage in conversation with your audience

A blog is an excellent way to interact with existing and potential customers. By allowing readers to comment on the bottom of your articles, you give them the opportunity to provide feedback or ask questions. By responding to your readers, you not only help address their concerns but you also demonstrate that you care enough to communicate with them. This helps build likeability and trust. As we all know, people like to do business with someone they like and trust.

Giving your readers the option to subscribe to a mailing list is a good idea. This will enable you to follow up with potential customers via email and also continue to send them information over a period of time. You should also give your readers the ability to share your article easily and on various platforms. If you article is shared by your readers on networks such as Facebook, LinkedIn, or Twitter, then you benefit from exposure to the people within the networks of your readers.

[Tweet “Your #blog is a great place to interact with your audience and potential customers”]

5. You never know what doors may open

The 4 benefits listed above may seem obvious to those who are familiar with blogging. But the one benefit, and perhaps the greatest benefit, that is often overlooked are the opportunities that will likely come to you because you have a blog. There are countless stories of individuals who have received job offers, been offered promotions, been asked to speak at conferences and industry events because of their blogs. Remember: potential customers aren’t the only people who might visit your blog. Other professionals from your industry and outside industries are likely to find you, and you never know what fruitful opportunities these new connections might bring you.

Summary

As we conduct business in the digital age, we must learn to be effective both offline and online. A blog is a critical component of a strong online presence, enabling professionals and entrepreneurs to become the provider of information that is relevant and helpful to their specific market. By consistently posting valuable content online, you increase your credibility in the marketplace. You also reap the benefits of having your articles work for you 24 hours per day, 7 days per week, to educate and attract potential customers or clients to you. And lastly, you never know what doors may open as a result.

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About the Author Tyler Basu

Tyler Basu is a Content Marketer and Client Acquisition Strategist for industry experts and entrepreneurs. He's also the Publisher and Podcast Host of Lifestyle Business Magazine & Podcast, and the author of Lifestyle Business Blueprint.

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  • Hi Tyler,
    Nice write up . . .
    Agree, having a blog is essential for any business or professional! Gaining authority is important in any business, with blogging it is easy to build that. . .
    thanks for sharing!

  • scott moore says:

    Tyler

    You make quite a few good points with this post in a professional way. It has taken me some time, I admit, but I am understanding more and more the importance of blogging as close to daily as possible. I research to find solid content and add my experiences to the content I find.

    You have built a very sharp presence here. I appreciate the post. Keep the posts coming.

    Scott Moore

    • tylerbasu says:

      Thank you Scott for commenting and for the compliment. I know of many professionals who are just now beginning to include blogging as part of their marketing and personal promotion strategy. The trick is to not get overwhelmed with it all! Start small and improve daily. The time passes anyway.

  • This is true, which every business minded person should consider and be concerned most about. This has inspired me, thank you very much. Also can i share you and your post on my website.

    • tylerbasu says:

      Thanks for the compliment! Yes you are welcome to share any of the content on this site as long as you give credit to the source. Thanks

  • Thank you and all the best.

  • Arkady Apelchuk says:

    Awesome post. Eye opening material here especially for people thinking about whether or not they should start a blog.

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