Once you have an ebook written, the next step is to decide how you’re going to sell it. This article will compare 2 different options: selling it on Amazon and selling it directly from your website.
Selling your book on Amazon:
Amazon, the world’s largest online book retailer revolutionized the publishing industry when they introduced their Kindle Direct Publishing (KDP) program several years ago. Now, aspiring authors can self-publish their books on Amazon and immediately start selling copies to customers all over the world.
The greatest benefit of self-publishing your book on Amazon is your potential exposure to the millions of existing book buyers that browse Amazon’s bookstore. If someone is searching for a book about a specific topic and your book appears in the search results, there is a chance they will buy it.
To publish your book on Amazon, you will need to create a KDP account. Once your account is set up, you can simply upload your book file, along with your cover and some additional details including your book description, keywords, contributors, and pricing. Once approved, your book will appear in Kindle format (ebook format) on all of Amazon’s websites worldwide. If you price your book between $2.99 and $9.99, Amazon will pay you a 70% royalty on each sale. If you price your book below or above that price point, they will pay you a 30% royalty.
One drawback to self-publishing on Amazon is the price point most self-published books are sold at. The majority of ebooks are priced between $0.99 and $4.99. Since Amazon book buyers have become accustomed to buying books in these price ranges, charging a higher price will discourage most buyers. You will therefore need to sell hundreds or even thousands of books on a monthly basis to generate significant revenue.
Selling your book directly from your website:
If you already have an audience that you’ve built through blogging, podcasting, or social media, you might want to consider selling your book directly from your website. The advantage of this is that you can charge whatever you want for your book and keep 100% of the revenue, less any merchant processing or transaction fees.
To sell your book from your website, you will need to install a payment system to process the transaction. E-junkie is a great option for this. They provide shopping carts and buy now buttons that you can use to sell digital and physical products. Once you set up your account, provide them with a PDF version of your book. When someone buys your book, they will be given a link to download that PDF file.
You’ll also need to create a sales page for your book. This page acts as the salesperson for your book, and will work 24/7 to convert potential buyers into customers. Here are some of the important details to include on your sales page:
- Your book title
- A picture of the book cover
- A description of the book or bullet list of learning outcomes
- List of testimonials from other readers
- Book price, terms, and refund policy
- A Buy Now button
One drawback to selling your book directly from your website is that your book sales will depend solely on your marketing efforts. If you can’t get the right people to visit your sales page, you won’t sell very many copies. That being said, if you sell your book at a higher price point compared to what you would sell it for on Amazon, you can generate more revenue from less customers.